About us

Marketing Generics is a specialist management consultancy which has helped over 100 businesses around the world to improve their business performance.  Marketing Generics was started in Oxford in 1989 by Ian Thomas who, after having been closely involved in growing a very successful high-tech start-up, decided to leave line management use what he had learnt in his years in corporate life to help other companies grow. 

Industries where we have worked include:

Whilst there is an instinctive focus on high-tech companies, Marketing Generics has helped companies in many other industries including Telecoms:  mobile phones, fixed line, value-added services ; Pharmaceutical  / medical / medical devices ; Travel, leisure and hotelerie ; Semiconductors IT/computing. MIS, computers and software ; Publishing/media Professional Services (Law and accounting services) ; Manufacturing., i.e. automobiles ; FMCG 

We also work in collaboration with an international network of renowned consultants (Click here to find out more)

What our clients say:

"I have worked with Ian on numerous consulting assignments - all types of industries, businesses and business challenges.  I have found him to be extremely professional and capable.  His work in different industries has shown an ability to analyse and understand very quickly different challenges and arrive at the right solution for the client.  On a personal level he is a pleasure to work with and I look forward to doing so again"  John Dennison, Partner, Technology Advisory Services, BDO UK