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External Document:

IPA/BDO Bellweather Report - 2011 Q1

The IPA/BDO Bellweather Report is a report which monitors marketing executives' confidence in the economic situation, and their marketing and media budgets, giving both recent history and budget projections.  They also publish a free access, top-level summary. 

Follow the link to access the summary:  

Keywords: Marketing budgets, media spend, advertising spend, marketing executives

© Marketing-GenericsLast updated: 07 09 2011