Marketing Generics Application Note:

The Marketing Framework

The 'Marketing Framework' uniquely shows an overview of the entire top-level structure of how marketing works and how all the main marketing activities fit together.  If you have ever asked yourself the question ' how does marketing work?' this one-page graphic shows how all the different elements and pieces fit together.

Driving the overall architecture is what is often called 'the 3 levels of marketing', meaning Strategic Marketing at the top level, then Marketing Strategy at the 2nd level, followed by Marketing Operations at the 3rd level.  Within each level there are details about what activities take place at each stage.  If you want to know more contact us, but in the meantime this is the sort of document you might want to print off and pin in your workspace!


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Keywords: The Marketing Framework, the 3 levels of marketing, the 4Cs, go-to-market, marketing planning, segmentation, positioning, mission