Marketing Generics Blog
ARM's 800 partners in its Ecosystem
Building the Business Ecosystem
Sunday, January 08, 2012
Have you noticed how many vendors are now saying that they have an ecosystem or that their offer is delivered thanks to their ecosystem? Ecosystem seems to be the new buzzword or sexy term for what might have simply been called collaborative networks or ‘partnering’ a few years ago, and everyone is trying to get in on the act, claiming that they have ‘ecosystems’.