Ricky Coussins
Ricky Coussins' career in marketing began in 1972 when he worked for a division of the multinational conglomerate Litton Industries. In the late 70s he joined Rank Xerox where he worked first in sales rising to regional management and then returned to marketing was responsible for exploring the potential of new products.
He left Xerox in 1981 to work for a European based translation company as Sales and Marketing Director. In the mid 1980s he was recruited to British Telecom working first with BT's system house, NDPS, as Packaged Products Marketing Manager and then in Mobile Communications as Network Marketing Manager. He started his marketing integration consultancy, Coussins Associates, in 1989. Coussins Associates
Ricky speaks regularly on a variety of conference platforms including the Institute of Directors and the CBI and spends about 40% of his time in providing a wide variety of training workshops in a comprehensive range of marketing skills. His areas of expertise include:
- Qualitative and quantitative research
- Marketing Strategy and Planning
- Principles of Marketing
- Product Development and Product Management
- Marcoms strategy and planning and marketing communications application
- Channel marketing strategies and plans
- Brand development and management
- Customer Relationship Management
- Internal marketing
Your can reach Ricky on: Ricky@coussins.co.uk