Marketing Generics Application Note, External Document:

360 Degree Marketing The Future of Marketing In The 21st Century

Markets are all around us. The idea that, as marketers, we simply need to focus on our external customers and prospects is mistaken, because in this connected world of ours, markets go way beyond this limited view. The 360 Degree Marketing approach is one all organisations will have to work with in the 21st century because it is the only approach that recognises our transformed market place. This Management Application Note explains what 360 Degree Marketing™ is and your can apply it in your organisation..

Keywords: 360 Degree Marketing, Segments, Internal Markets, Stakeholders, Marketing To Suppliers