Marketing Generics Application Note:

Ansoff’s Matrix

Ansoff’s Matrix was developed by Professor Harry Igor Ansoff, and is used as a strategic planning tool by managers, strategists and marketers to devise and evaluate options for future growth.  This Application Note explains what Ansoff’s Matrix is, and how you can use it to develop your strategic thinking and options.

Keywords: Ansoff’s Matrix, market penetration, market development, product development, diversification, strategic planning tool