Marketing Generics Application Note:

Become a dog whisperer – how to manage the dogs on your BCG Matrix

On the BCG Matrix, there is always the question of how to manage the dogs.  On the Nat Geo Wild Channel’s programme, Cesar Millan’s was the ‘The Dog Whisperer’, who fascinated me as he tackled how to manage problem dogs in different home and different situations across the USA.  Being personally stuck for many nights in hotel bedrooms in foreign lands, often this programme on managing problem dogs was the best thing on tele!  Back in the world of business, managers also have to manage their dogs - dog products – but there are few resources or training available about how to actually do this.  This Application Note tells you how.