External Document:

Differentiating

This presentation on Differentiating is part of the Henry Stewart Talks (HST) series on pricing.  Topics covered in the presentation include: - What is differentiation and why is it important? - Differentiation as a key source of competitive advantage - A 'value curve' of differentiation - Demand and supply side factors - 20 ways to differentiate - What difference does differentiation make to price? - Pricing for differentiation - The basics of setting differentiated prices 

Access the talk at: http://hstalks.com/?t=MM1132784-Thomas



Keywords: differentiation, Differentiation as a key source of competitive advantage, The difference between being 'different' and being 'differentiated', A 'value curve' of differentiation, 20 ways to differentiate, What difference does differentiation make to price?,Pricing for differentiation, The basics of setting differentiated prices