Marketing Generics Application Note:

Go-to-market.  What it is and how to do it?

Go-to-Market has become one of the new business buzzwords - many people use it yet few people seem to know what it really means. Definitions are few and far between and the few definitions that do exist seem contradictory and confusing. As a quick sanity check, look at go-to-market on Wikipedia, and you will see only an extremely short entry, indicating a dearth of precise information about what it is. This Application Note explains what go-to-market is and how to use it.


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Keywords: go-to-market, GTM, GTM Strategy, the Marketing Mix, the 4Ps, the 5Ps, How marketing strategy is converted ino GTM strategy, the 5 key elements of the GTM, building GTM, GTM myths, GTM definition