External Document:
IPA/BDO Bellweather Report - 2011 Q1
The IPA/BDO Bellweather Report is a report which monitors marketing executives' confidence in the economic situation, and their marketing and media budgets, giving both recent history and budget projections. They also publish a free access, top-level summary.
Follow the link to access the summary:
Keywords: Marketing budgets, media spend, advertising spend, marketing executives