Marketing Generics Application Note:
Story Telling in Marketing
In our real lives, do we recall facts? Or people, events and stories?
When communicating with customers, marketing (and sales) have a choice: recount the numbers, the service reliability, the field failure rate, the invoice accuracy, the performance or feature of the product and so on; or, tell a real story. Storytelling can liven up and transform dull, boring, facts and feature-driven copy
Keywords: Storytelling, marketing,