Marketing Generics Application Note:

Story Telling in Marketing

In our real lives, do we recall facts?  Or people, events and stories?  

When communicating with customers, marketing (and sales) have a choice:  recount the numbers, the service reliability, the field failure rate, the invoice accuracy, the performance or feature of the product and so on; or, tell a real story.  Storytelling can liven up and transform dull, boring, facts and feature-driven copy

Keywords: Storytelling, marketing,