Marketing Generics Application Note:
The CMO in high-tech industries
The role of Chief Marketing Officer or CMO is still relatively new, and many companies do not yet have a CMO. However, as markets get more competitive the CMO role becomes more and more important, but it’s also critical to find the right person with the right skills and experience. This Marketing Application Note explains more about the role, the key tasks and challenges for the CMO, and the profile and capabilities needed.
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