Marketing Generics Application Note:
Call-to-Action. What is it and how to do it?
Increasing pressure on Demand Generation and particularly Lead Generation (LeadGen) is in turn requiring marketers to extract maximum response out of their Marcoms activities, and in particular to create dynamic call-to actions (CTAs) which will drive their potential customers (or visitors if on a website) to the next stage in the Sales Funnel. This Application Note explores how companies in the high-tech space are using CTAs on the web, and explains CTA Builder© - a short but simple system which enable Marcoms to build their CTAs.
Keywords: Call-to-Action,Demand Generation, LeadGen,Sales Funnel, Marcoms, CTA, state-of-the-art Marcoms, CTA Builder, sequence of a CTA, content of a CTA, CTA science