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Sample Learning Bursts

Learning Bursts are short, 8-10 minute audio segments (considered to be an optimum attention span and thus ideal for busy learners), together with supporting material in a workbook format.

Try the free sample "Understanding Business Models" Learning Burst from Business Acumen: Your Key to Success?.

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1. Try a free Learning Burst sample

Download an audiocast sample now of Business Acumen: Your Key to Success, and its workbook

2. Watch a video of the Business Simulation that is used in this course

3. Contact us for more information, prices or technical details

Phil has over 25 years of experience designing and delivering corporate education programs in business acumen all over the world. He is currently a faculty member of Duke Corporate Education's Global Learning Network - a program consistently ranked #1 by the Financial Times and Business Week. As an MBA professor in finance and economics for over 30 years, he has received numerous "best instructor" awards. He is the co-author of a leading MBA textbook and a popular business trade book available in English, Chinese, Russian, and Spanish. His clients rank among top global companies in industries such as information technology, telecommunications, financial services, manufacturing, consumer goods and consulting. Phil received a B.A. from the University of Hawaii, a Master's degree from Columbia University, and a Ph.D. in economics from New York University. He lives in Chappaqua, New York with his family, and enjoys playing jazz guitar, cooking holiday feasts, and visiting his grandchildren in Brooklyn.

Noel Capon, Ph.D

Dr. Noel Capon, who besides being a distinguished professor and author of numerous books on marketing, is a world leader in executive education. Professor Capon is one of the world’s foremost marketing educators, and the global leader in key/strategic and global account management. Noel is the R.C. Kopf Professor of International Marketing and past Chair of the Marketing Division at Columbia Business School in New York where he is Director of the Managing Strategic Accounts (MSA), and executive programs. He also teaches on Columbia's Executive MBA program and its partner programs with the University of California, Berkeley (Berkeley/Columbia EMBA), and London Business School (EMBA Global). He also designs, directs, and teaches numerous private programs for major corporations globally. He was previously on the faculties of the UCLA Graduate School of Management and Harvard Business School. He has also served as a Visiting Professor at INSEAD (Fontainebleau France), The Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS) (Shanghai). He also holds the position of Distinguished Visiting Professor at Manchester Business School (Great Britain). Noel is widely published and has written many books on marketing and account management . He earned B.Sc. and Ph.D. degrees in Chemistry from University College, London University, and degrees in Business Administration from Manchester (Dip. BA), Harvard (MBA) and Columbia Business Schools (Ph.D.).

Pat Harmon, Ph.D

Patricia Harmon is an organizational development consultant and works as a business analyst, facilitator and executive coach. She has designed and conducted advanced thinking workshops for North American organizations such as Deutsche Bank, Estee Lauder, Goldman, Sachs, J P Morgan Chase, Johnson & Johnson, Merck & Co., Motorola, Munich ReAmerica insurance, Philips Electronics and New York Times. Pat helps organizations in their efforts to bring about change by examining business trends and extrapolating from them to help companies create value monopolies. Her approach is a comprehensive collection of thinking techniques including Lateral Thinking™ and Green Innovation, a science of eco-sustainability, to provide deliberate methods to think innovatively. She works with senior executives in Leadership Development in the area of emotional intelligence. Using an assessment-based technology, Pat helps clients assess development needs, link development to business strategy, and implement customized development through one-on-one coaching using a systems approach. Emphasis is placed on the social radar and the emotional intelligence elements that underpin perceived behaviours.

Learning Options

Learning Bursts can be delivered in several different ways:

1. Remote, electronic delivery of Learning Bursts

The contents of our courses are digitally stored in mp3 and PDF formats. The content is delivered via our website or a customer's Learning Management System (LMS). (DVD and hardcopy versions are available for an additional cost). The Business Simulation that accompanies "Business Acumen: Your Key to Success" requires Java software.

2. Blended learning approach: Learning Burst course + Webinars

This comprises the electronic delivery of self-directed Learning Bursts, accompanied by the delivery of two or three webinars led by Learning Burst Academy instructors. These webinars help to provide structure and discipline to strengthen self-directed learning efforts, and the chance for more in-depth coverage of company-specific issues. Webcasts are 60 minutes long, but the number and length of webcasts are adjustable, depending on learner requirements. Between each Webinar, participants cover their assigned Learning Burst topics.

3. Blended learning approach: Learning Burst course + F2F workshops

This comprises the electronic delivery of self-directed Learning Bursts, accompanied by the delivery of one or workshops led by Learning Burst Academy instructors. These Face-to-Face workshops supplement the self-directed learning efforts and help the company address company or industry specific Business Acumen issues. There is also the option of running instructor-assisted computer-based business simulations which are great for extending the self-directed learning, and for working in teams on business acumen-based challenges.

4. Train-the-Trainer

Companies may wish to use their own facilitators and subject matter experts for the webinars. In this case, we can provide 'train-the-trainer'services which include facilitator guides.

5. Pricing

Learning Burst Products

Business Acumen: Your Key to Success.

Objectives

Understand the different business models and the implications for a business
The meaning and significance of key financial indicators such as Return on Equity
Use financial analysis to maintain fiscal discipline and to make sound business decisions
Recognize revenue and profit potential in business opportunities
Manage a business’s overall financial performance (balance sheet, income statement and cash flow statement)

Course outline:

Introduction to Business Acumen

Getting started
The Financial Goals of a Firm
The Importance of Creating Shareholder Value
Commonly Used Terms in Finance & Accounting

How to Read a Financial Report

Key Financial Indicators

Cash Flow

Cash Flow vs. Accrued Profit
The Management of Working Capital
Managerial and Cost Accounting
Financial vs. Managerial Accounting
Managing the Operating Budget
Break-even Analysis and Operating Leverage
The Cost of Capital
Making a Business Case for Capital Spending

Target Audience

High potential employees who are being prepared for their first management role
First line and middle managers who need to understand better the business dimension of their activity
Executives who need a refresher on business acumen
Individual contributors who need to improve their business acumen

Length

Each Learning Burst takes about 20 minutes to complete

Self-Directed Learning

Learning Bursts are short, targeted segments of training that deliver valuable knowledge at the time you want it, when you want it – the learner sets the time and pace – thus the learning is known as ‘self-directed’. Each burst consists of an 8-10 minute audio segment (considered to be an optimum attention span, and thus ideal for busy learners) together with supporting material in a workbook format. This makes it an ideal mobile learning approach. Here, for example, are some of the key topic areas in the Business Acumen course:

Business Models
Asset-light approach
Working capital management
Fixed cost
Financial ratios and analysis
IRR, NPV, ROI, market value, and shareholder value concepts.

The innovative approach to self-directed learning of Learning Bursts provides learners with:

Mobility: Audio files can be stored and used with any device that handles mp3 files. There is no need to be tied to a PC as is the case of a typical online 'eLearning' program.
Flexibility and Focus: You can pick the topics in a sequence or grouping in a way that meets your learning needs.
Convenience: The workbook accompanying the audio files is provided as a PDF, giving learners the convenience of easily printing out whatever material they need. There is no need to spend time printing out screen shots one-by-one, as is usually the case in online eLearning programs.

What are Learning Bursts?

Learning Bursts* is a revolutionary new Learning & Development solution for companies looking to improve the business capability and knowledge of their employees, but where:

Participants’ time is limited, and they find it more difficult to be absent from the office
Training budgets are tight (eg., where total cost per session and cost per head are key)
Low administration costs, effort and overhead is important (eg., where logistic and HR /Training resource is tight)

Learning Bursts offer high impact, cost-effective learning to companies who value the need to get their employees trained, but who are conscious of the costs and logistics challenges of distributing training to employees - particularly the case in large companies when employees are spread around the world in different or remote locations. All Learning Bursts materials are delivered electronically, meaning low logistics overhead and cost, and with next-to-no administration load or cost. Learning Bursts are licenced per user, and provide a very cost competitive solution compared to other electronic learning solutions, and extremely low cost per participant compared to traditional classroom interventions. The mobility and flexibility of Learning Bursts enables Self-Directed Learning and offers a very convenient learning format and style much appreciated by learners.

Learning Bursts are created, developed and led by internationally renowned Faculty. They are ideal as stand alone programmes, or as a module as part of a more general leadership / management development programme. The core offer is delivered wholly electronically, but some clients additionally request workshops or face-to-face sessions animated by our professors, to enhance learnings or to address particular business issues that the company faces.

*Pedagogia is proud to be the main distributor for Learning Bursts in UK and Europe. (Learning Bursts is the official trading name belonging to Nth Degree Systems, Inc., New York , USA.)

Pedagogia Home Page

We improve our client’s people and business performance

Pedagogia is a specialist, expert Learning & Development consultancy which helps Senior Managers lead, strategise, and manage change; Marketers to create differentiated competitive advantage, profitably manage products, and successfully go-to-market; and Sales to sell complex solutions and win the Design-In . Since its foundation in France in 2001, Pedagogia has gained a reputation for delivering powerful, transformational Learning & Development solutions to major corporations across the world.

All our L&D solutions and programmes are wholly customised. We invest the time, and have the commercial and technical competence to be able to well understand the business environment and particular business and technical challenges of our client.

Typical activities: we are actively delivering all elements and steps of the Learning & Development Cycle, including:

Learning and Development Needs Analysis (eg. TNAs)
Programme conception and design
Programme delivery (see various different formats possible below)
Programme Management
Setting up new Academy / CorpU from scratch
Virtual Academy (Outsourced Learning & Development solutions)

Innovative Learning & Development formats: we design and develop a wide variety of different learning formats, including:

Classic classroom face-to-face
Blended Learning solutions
E-learning and webinars
Workshops
Action-based Learning Projects
War Rooms
1:1 and small group coaching and mentoring
Outdoor and practical team projects

Have a look at all the typical Learning & Development programmes we provide:

Download our Summary of Pedagogia Learning & Development Programmes

Download our brochure Learning & Development Solutions for high-tech companies

Download our free guide: "How to buy Learning & Development: The complete guide to buying Learning & Development Services"

What our client's say:

"Western Union Africa marketing team, as well Western Union Africa Senior Leadership team, received a training from Ian ...over 3 full days (delivered) a comprehensive training on marketing plan, from definition to implementation to measurement. The marketing team came out of the training energised and with enhanced competencies and skills, thanks to the numerous tools provided by Ian" Alain Honliasso, Marketing Director, Africa. Western Union

For more information or an informal discussion about how Pedagogia can help your Learning & Development effort, contact: ianthomas@pedagogia.co.uk

Gérard Mangin

Gérard MANGIN is a specialist in learning organisation development. He has both management and academic experiences in international environment and he has been the Corporate director of education of STMicroelectronics from 2004 to 2009. Initially trained as a chemical engineering engineer Gérard started his career in P&G before moving to Business schools ending his career in STMicroelectronics. He has a long experience in designing and delivering learning journeys in leadership and management, innovation but also in people and organization development when he was Director of Human resources for ST Asia Pac region .He is a coach under supervision. You can reach Gérard at: mangin.gerard@bbox.fr

Peter Hurst

Peter Hurst has over 20 years of global high technology marketing experience. For the past 5 years he has operated as an independent marketing consultant, working with a range of software and network companies around the world. He specializes in positioning and messaging, marketing planning, and in providing mentoring services to marketing leaders in the enterprise software and communications industries Prior to this Peter held the role of Chief Marketing Officer with Cramer Systems. His previous career includes a range of senior global marketing roles including leading product management and marketing, marketing strategy and CRM marketing activities. During his career he has been based in the USA, the UK and France. Peter can be reached on: peterhurst07@msn.com

Ricky Coussins

Ricky Coussins' career in marketing began in 1972 when he worked for a division of the multinational conglomerate Litton Industries. In the late 70s he joined Rank Xerox where he worked first in sales rising to regional management and then returned to marketing was responsible for exploring the potential of new products.

He left Xerox in 1981 to work for a European based translation company as Sales and Marketing Director. In the mid 1980s he was recruited to British Telecom working first with BT's system house, NDPS, as Packaged Products Marketing Manager and then in Mobile Communications as Network Marketing Manager. He started his marketing integration consultancy, Coussins Associates, in 1989. Coussins Associates

Ricky speaks regularly on a variety of conference platforms including the Institute of Directors and the CBI and spends about 40% of his time in providing a wide variety of training workshops in a comprehensive range of marketing skills. His areas of expertise include:

Qualitative and quantitative research
Marketing Strategy and Planning
Principles of Marketing
Product Development and Product Management
Marcoms strategy and planning and marketing communications application
Channel marketing strategies and plans
Brand development and management
Customer Relationship Management
Internal marketing

Your can reach Ricky on: Ricky@coussins.co.uk

Olivier Basso

Olivier Basso (Ph.D) is an expert in corporate entrepreneurship with particular emphasis in the areas of organizational behaviours and firm-level parameters fostering an entrepreneurial spirit. As a former Associate Professor at ESCP Europe and a current partner at Aden Executives (Brussels), he has also developed extensive experience in designing International Executive Programs for senior managers and high flyers in several European companies (EADS, L'Oréal, ST Microelectronics, Arcelor-Mittal...). As such, he has been involved in different executive joint-programs designed with some international institutions such as Duke University, Babson College and ESADE. He has published six books and many articles in academic and managerial journals on innovation, corporate entrepreneurship and executive education. You can reach him directly at: http://be.linkedin.com/in/olivierbasso4singletoninstitut

Ian Thomas

Ian is a recognised expert Management Consultant, Trainer and Developer, with specialisation in business strategy, business development, marketing and sales issues. Through his consultancy and learning & development activities, Ian has advised over 100 large companies and thousands of managers to be more effective in the way they strategise, market and sell.

His extensive experience as a consultant is supported by a previous international business background gained through senior line management positions in sectors as diverse as pharmaceuticals (Smith+Nephew; Johnson & Johnson), automobile manufacturing (FIAT Auto); computers and software (RMplc); the semiconductor industry (STMicroelectronics), and then since 1989 consulting in a number of different sectors ranging from telecoms, manufacturing to FMCG, although he tends to specialise in high tech companies.

He holds an MBA from ESCP Europe, Paris, and is well linked to the world of academia holding Visiting appointments at leading business schools: He is Visiting Faculty of ESCP Europe, Euromed Marseille Ecole de Management, and Antai School of Economics, JiaoTong University, Shanghai. He is also on the faculties of Chartered Institute of Marketing (CIM), Frost & Sullivan, Imparta, part of the Global Learning Resource Network at Duke Corporate Education, and an Associate of BDO Stoy Hayward. British by nationality, he was born in Kenya and has lived or worked in many different countries including Nigeria, Australia, USA, Japan and Germany and France.

Harry MacDivitt

Harry MacDivitt is a specialist in Value Based Pricing. He has delivered consultancy and training events for major companies across the globe including Philips, Michelin, Nokia, Xerox, Alstom Power, Borealis, Huntsman, Pall Scientific, Invitrogen and Dynea. He has business interests in medical devices and specialist training and consultancy. companies Initially trained as a chemist, Harry spent a number of years in lab research before embarking on a career in business. He is a frequent speaker at meetings and a regular contributor to magazines and journals on value based pricing and strategic marketing. He is co-author of The Challenge of Value with his co-director in Axia Value Solution, Mike Wilkinson. Mike and Harry are currently completing a new title in Value Based Pricing to be published mid 2011. You can reach Harry at: info@cpd-associates.co.uk

Business Acumen

Business Acumen is fast becoming a hot topic. Whilst Business Acumen is an Anglo-Saxon term and somewhat hard to define in a few words, it helps to think of Business Acumen as being "a commercial sense or approach to what one does"’. For example, many high-technical business are staffed by engineers, designers and researchers, who, whilst not necessarily being in a real commercial role, would nevertheless benefit hugely from having a commercial approach to what they design and do.

However, many companies also find that their managers, even sales and marketing people – those who you would expect to have a commercial approach – often lack in practice many of the basic commercial skills. So companies are increasingly asking that their managers, sales and marketing teams to learn about, and get some ‘Business Acumen’. Whilst all our Business Acumen programmes are tailored to the needs and culture of each client, some themes are common:

Understanding the ‘Big Picture’
Thinking more strategically
Understanding the commercial impact of what you do
Basic financial concepts
Making the ‘Business Case’ for your project: Costs and benefits
Understanding what manager’s are looking for in a project
Thinking from a manager’s point of view
How to propose a project or idea in commercial way, to win management approval

We offer a number of Business Acumen solutions, including customised workshops, or the highly acclaimed Learning Bursts

Sales

Pedagogia helps companies who wish to develop their competence in selling complex, high value products or solutions. This is often called solution selling, which requires a very particular approach, specifically ‘consultative selling’. Consultative selling is the pinnacle of the sales pyramid, demanding high levels of personal, commercial and technical skills from the sales force.

All programmes are designed specifically for the particular client and their particular selling challenges, but a typical programme would comprise:

The steps of the Consultative Selling Process
Opportunity matrix. Prospecting and qualifying
Understanding buyer organisations, motivations and needs
Building the solution
Presenting the Value Proposition
Role plays, using a scenario from the client’s world. The roles plays would typically develop and test capability in:
- Meeting and greeting
- Discovery: asking questions
- Determining buyer criteria
- Price negotiations
- Managing objections
- Closing

Management and Strategy

As your business becomes more challenging, faster, and more competitive, so you need good, clear and winning strategies! Pedagogia helps organisations develop their strategic capability through deliberate, planned interventions and programmes. These may be focussed around general strategy and strategic ability (such as equipping senior or middle managers with a strategic ‘mindset’), or by helping particular Business Units, department or teams to think and act more strategically.

For us, strategy is about winning, but we define winning not in terms of a single winner on the battlefield, but as the company with consistently superior economic performance. Thus, strategy for management and senior management comes down to the question of how is the business going to make money, and in turn, where and how it should compete.

As with all learning and understanding, it helps if there is a process, and we equip managers with a simple but powerful strategy process. Whilst all programmes are tailored for a customer’s particular industry and strategic challenges, typical other areas we are asked to address might be:

The importance of Vision, Mission, Purpose, Goals and Objectives
Framework for strategic analysis
Tools for analysing the industry environment
Tools for analysing the competition
How to define and develop your KSFs
How to get Sustainable Competitive Advantage
Main offensive and defensive moves
How to develop a viable Business Model
Benchmarking, and measuring strategic performance

Sometimes the customer will need dedicated strategy workshops, focussed around a particular strategic issue for the business. Other times, our interventions are part of a more general programme to raise the level of strategic and business understanding of middle or senior managers, such as part of an Advanced Management Programme.

A key part of strategy and strategising is the ability to plan, so planning and plans are core capabilities for senior and middle managers. Pedagogia uses the Planit© framework and tool developed by Marketing Generics, which is a comprehensive analysis and planning tool which enables you to analyse your situation and come up with a plan to help you win. Pedagogia also runs intensive 2 & 3 day workshops based around a War Room concept, where participants work in teams often under real-time pressure, using the Planit© tool to drill down into understanding their reality, and fashion a successful plan of action.

Leadership & teams

Businesses are increasingly turning their attention to question of leadership from both senior management and middle managers – the senior leaders of the future. In an increasingly unsure and unstable and competitive world, there is no doubt that corporations need good leadership, but being a manager is not the same as being a leader, and leadership skills and capability need to be developed. Pedagogia works with companies to develop leadership capability. Whilst all our programmes are tailored around the needs and situation of each customer, typical elements of a leadership programme include:

The leadership mindset
Different leadership models
Key leadership actions
Setting and keeping a vision
The leader as a leader of change
Personal leadership styles

Interventions can be interactive, blended learning programmes, or 1:1 coaching and support

Pedagogia can also support your moves to build teams. We use the models and approach from Lencioni’s “The Five Dysfunctions of a Team’ as the underlying process.

Marketing: marketing analysis, planning, strategies and operations

Because we originally come from a marketing background and experience, marketing is at the core of our belief system and in our lifeblood! Pedagogia draws its content from our sister organisation, Marketing Generics, which has developed deep knowledge and vast experience of ‘everything which is marketing’ - like the Ps, the Cs, segmentation, the Value Proposition, branding, positioning, product development and product management, and so on. We can help you to improve capability in just one focussed area, or across the whole marketing function.

Pedagogia is able to equip your organisation with all levels and elements of marketing skills and competence, ranging from ‘foundations’ (basics of marketing), right up to the highest levels of advanced marketing. In addition, we offer expert programmes which address particular specialist activities, such as Product Management, Marcoms Management, Channel Management, Channel Strategic Alliancing Partnering, Pricing Management, Branding, and so on.

Pedagogia also develops and create high-impact workshops addressed around specific marketing issues that particular SBUs, departments, or teams may face, such as:

Growing profitable market share
Getting competitive advantage
How to differentiate from the competitors
How to fight the commodity battle
How to fight the dedicated products battle
How to market solutions

These programmes are highly customised and highly technical. Developing and delivering such programmes requires that the provider has exceptionally high levels of technical understanding and competence as well as commercial knowledge, and we are uniquely positioned to bring these two dimensions to the table.

High-level business presentations. Selling your idea to senior management

It’s no good having a great product or great idea if you can’t sell it to your customer. For people in Sales and Marketing, the customer is usually clearly the external customer or potential customer. But many times the customer is internal, such as your boss or your boss’s boss. And if you can’t persuade them to select and approve your idea or project you won’t get very far! So selling your idea to senior management in fact becomes a core and vital competence for managers.

Pedagogia runs 1,2 and 3 day high-impact workshops which dramatically transform the ability of individuals and teams to present, and win. We are able to focus of the softer, presentation skills aspects, or the harder, more business-case aspects. Or workshops which address both. These are highly acclaimed and rated sessions - tough and demanding: challenging and transformational for the participant. We can drill down to individual skills sets and capability, to transform the way an individual presents themselves and their project: or we can run short sessions, focussing on the unique ‘6 Tips’ – a distillation of the really key things you need to do to persuade management about your project.

“Yes lot’s of people run Presentation Skill workshops, but there are few who are good, and only very few as good as this session…” Buyer of Executive Education, client of the Pedagogia workshops

Change Management

Change is everywhere, but only recently has Change Management become a sort of science in its own right, and only recently has it becomes possible to really understand how to make and sustain real change happen. At the heart of our approach is the belief that change is incredibly difficult to do, but that there are certain steps and prerequisites which will minimise the risk of failure and increase the chance of making change happen and then stick. All of this can be captured in the form of a process, and we teach how to initiate and then manage change according to this proven process (click on the link to read our Application Note on pre-conditions for change).

In addition to the core processes necessary to underpin the change activity we also look at:

How to lead change
How to make change happen
How to overcome resistance
Practical leadership challenges of making change happen
Success stories; failure stories
Thinking about your own personal readiness to embrace change
Personal change actions and behaviours

Resources

Whilst Marketing Generics helps companies by physical interventions, such as customised business development missions, market research, organisational fit analysis, etc., as a result of the deep experience we have working closely with companies, we have also developed a vast knowledge base of information, tools, processes, ideas and other Intellectual Property, and this is viewable, searchable and downloadable from our Knowledge Base.

The Knowledge Base is available for the main areas where we work and help companies:

The Knowledge Base is also the content engine for skills and capability missions carried out by our sister organisation, Pedagogia

We have found that managers have a huge appetite for wanting to know more about how business works, to understand more about how and why business is like it is, and then, what to do about it - to get practical tools and ideas about how they can tackle these areas and improve their own and their businesses' economic performance.

That is why we have created the unique Application Notes that can be found in the Knowledge Base. Application Notes give detailed analysis, understanding, tips and tools for a wide range of business topics. Whilst they conver a wide range of business issues and situations, they tend to be focussed on B2B and high tech markets. The Knowledge Base is available to the general public for limited number of free downloads, and completely free access to the whole Knowledge Base for our confirmed clients. Please feel free to access the Knowledge Base in the links in the column on the left.

Services

As a niche, small consultancy, we offer a dedicated service to our clients, with close support and a highly collaborative approach to solving their business issues and increase their economic performance.

In the course of meeting thousands of managers every year who are directing and running businesses and operations around the world, we see and experience all aspects and dimensions of business - whilst their situations and challenges are often very, very different, there are some things they share in common and all seek to know:

How does this business really work?
Why is it like it is?
How can I change it?
What do the best of class do, and how do they do it?
How can I increase my business performance?
What should I do?

Marketing Generics works with ‘C’ Level, Directors and Managers to answer these simple but tough questions, to help them make sense of their situation and understand what to do. In helping managers understand their world, we help businesses and business people become more effective, develop winning strategies, and achieve higher economic performance.

All our missions are different, but clients typically ask for help in the following ways:

Market analysis and planning: new markets and new opportunities. How to exploit them and effect market entry? How to develop, grow, refresh existing business?
Business and Marketing Audit: what is the current and evolving situation of the business? Are you equipped to maximise effectiveness? What should improve or change, and how?
Strategic planning: workshops and advice, and at both top level and detailed product level, to develop winning strategies
Learning & Development programmes: custom-made training programmes to improve business skills and competence, sales and marketing, or more radical change management programmes, to transform attitudes and approach, delivered through our expert sister learning & development organisation, Pedagogia
Coaching, support and 'handholding'; giving regular or intermittent support, advice and challenge, such as where managers or their teams lack particular sales, marketing skills or business acumen, and need more dedicated support over a period of time

Marketing Generics was founded by Ian Thomas, who had previous extensive senior line management experience in major international corporations, and is now an expert consultant, professor, and people developer.

Marketing Generics is also able to tap into a world wide network of recognised experts, and has a sister organisation, Pedagogia, which specialises in Learning & Development.

For more information or for an informal discussion as to how we can help you, contact: ianthomas@marketing-generics.com

About us

Marketing Generics is a specialist management consultancy which has helped over 100 businesses around the world to improve their business performance. Marketing Generics was started in Oxford in 1989 by Ian Thomas who, after having been closely involved in growing a very successful high-tech start-up, decided to leave line management use what he had learnt in his years in corporate life to help other companies grow.

Industries where we have worked include:

Whilst there is an instinctive focus on high-tech companies, Marketing Generics has helped companies in many other industries including Telecoms: mobile phones, fixed line, value-added services ; Pharmaceutical / medical / medical devices ; Travel, leisure and hotelerie ; Semiconductors ; IT/computing. MIS, computers and software ; Publishing/media ; Professional Services (Law and accounting services) ; Manufacturing., i.e. automobiles ; FMCG

We also work in collaboration with an international network of renowned consultants (Click here to find out more)

What our clients say:

"I have worked with Ian on numerous consulting assignments - all types of industries, businesses and business challenges. I have found him to be extremely professional and capable. His work in different industries has shown an ability to analyse and understand very quickly different challenges and arrive at the right solution for the client. On a personal level he is a pleasure to work with and I look forward to doing so again" John Dennison, Partner, Technology Advisory Services, BDO UK

Home Page

Marketing Generics introduction:

Marketing Generics is a specialist management consultancy, helping companies find and exploit competitive advantage. Our expertise is in marketing, strategy, business planning, organising, and enabling change, with particular experience and specialisation in high-tech businesses. Marketing Generics has, since its foundation in 1989 by Ian THOMAS, helped over 100 businesses and corporations around the world. We help companies to:

Better understand their business and how to win in their chosen market
Realign and transform their organisation and business models to become more profitable
Get competitive advantage

Our main domains of competence are:

Business Strategy. Strategic analysis and planning
Marketing. Marketing analysis and planning
Sales
Organisation structure and fit
Leadership and Teams
Change Management

Practical ways we can support you:

Workshops: focussed on particular challenges like market entry, getting competitive advantage, building the ecosystem, etc
Training: for your people to increase their skills and capability (through Pedagogia, our sister Learning & Development consultancy)
Coaching, 'hand holding' & mentoring: for people in your team whom you really want to develop
Consultancy projects:such as analysis of the competition, customer insights, surveys, market plans, etc