Marketing Generics Blog

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China's GDP Annual Growth Rate

What goes up must slow down

Monday, September 24, 2012

China’s upward trajectory economy has defied gravity for some years but there are real signs that the economy is starting to change.  Of course China famously reduced its growth forecast to around 7,6-8% from 9 something last year, but even so, 7-8% growth is still phenomenal  by any means.  But now there are various small but important signs starting to emerge which signal that life will start to get increasingly difficult both for individual Chinese companies and its economy.

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Image for And the animals went in two by two – Ryanair wants bigger doors for their aircraft

And the animals went in two by two – Ryanair wants bigger doors for their aircraft

Monday, August 06, 2012

Michael O’Leary is talking to a Chinese aircraft manufacturer (COMAC) about building a plane for him with bigger doors that would allow two passengers at a time to get in and out of his planes thus reducing boarding and unloading times.   It’s not clear how much real difference a few minutes in improved embarkment would make on say a 1½ hour flight, but this is only one of many wheezes that Michael has looked at (pay toilets, stand-up seats, etc) to squeeze efficiencies out of the business model. 

But behind these announcements is a much bigger poker game.

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Image for How can we get more Wisdom in our decision making, please?

How can we get more Wisdom in our decision making, please?

Tuesday, July 17, 2012

We are building an increasingly ‘unwise’ society” is the starting premise of a fascinating talk given the other day by my good friend and teacher Peter Owen.   Peter, himself a source of much knowledge and wisdom on many topics has been studying for some time about ‘wisdom’ and ‘unwisdom’:  what are they, and can we improve wisdom in our decision making?

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Image for Does Samsung really have 20:20 Vision?

Does Samsung really have 20:20 Vision?

Monday, July 16, 2012

Who would have foreseen 10 years ago Samsung becoming a world leading consumer brand?  Samsung is huge – a Chaebol1 conglomerate, with nearly 350,000 employees, a turnover in 2011 of $220.1bn2, arguably the world’s 9th largest corporation by revenues and bigger than Toyota, and a nett profit of $21.2bn, but their Vision for 2020 is to get a whole lot bigger.  Samsung today is a vast, sprawling, highly diversified conglomerate, present in several major activities, notably electronics (it’s the largest chip maker in the world after Intel with semiconductor sales of just under $30bn and is #1 in DRAMs), shipbuilding (2nd largest in the world), telecoms, engineering, construction (Samsung built one of the Petronas towers in KL and the Taiwan 101 building in Taipei), financial services, chemicals, retail, medical services, aircraft engines, and even clothing and entertainment.   Go to Seoul and you really feel you are in Samsung City.   

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Image for Can society prosper when decline becomes the norm? Japan and Korea’s deteriorating demographics

Source of graphic: Metlife’s report “The Ageing of Korea. Demographics and Retirement Policy in the Land of the Morning Calm”

Can society prosper when decline becomes the norm? Japan and Korea’s deteriorating demographics

Thursday, June 21, 2012

It’s more than 25 years ago since I used to work regularly in Japan and I am visibly older but so is the population of Japan.    At checkout from my hotel, I even had the unusual experience of being the youngest guy in a suit at the checkout counters, and that’s the first time that has happened for a number of years!  The data reveals all. Japan is not only getting older but smaller: in 2011 the population decreased by 202,765 - the largest drop since statistics began, partly due to the tsunami 3/11 disasters.  What on earth happens to business when the population experiences major decline like this?

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The Toto Washlet Gseries

My Beautiful Bidet

Saturday, June 16, 2012

As a European, I have never quite been able to understand the Japanese obsession with the fancy toilet gizmos that seem to be universal now in Japan and I'm always suspicious where water and electricity work in tandem, but as this is my only choice in the hotel room, I am forced to use it and try and understand it.  So I have decided to lift the seat (sorry about the pun) and find out what’s the story behind (sorry again) this phenomenon? 

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Image for Maybe Ryanair is not so bad after all…

Skymark Japan

Maybe Ryanair is not so bad after all…

Thursday, June 14, 2012

I’m back in Japan again, loving the service levels, how everything works just right, and how clean everywhere is.  But budget airline Skymark (http://www.skymark.jp/en/) could challenge Ryanair for its attitude towards passengers as its 8 point "Service Concept" guidelines were introduced in mid-May, stating that, for example, cabin staff would not help passengers stow their bags, attendants were not required to use "polite language" when talking to customers, and that the crew's primary task is not to attend to passengers but to serve as safety personnel.  

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Artisanal baskets at the Souk

What the Salesperson can learn from the Souk

Friday, May 18, 2012

Our own recent foray into the Souk made us realise just how good the salesman’s selling skills actually were.  How did we come to buy a plate and a basket we didn't particularly like at a price way beyond it’s real value!  Maybe many of you will recognise the scenario?  We had just witnessed a masterclass in selling, but without using any modern sales tools or techniques, but just plain old-fashioned, good, basic selling. I can also certify that the seller wasn't wearing a Hugo Boss suit, didn't have an Blackberry, nor Salesforce suite, nor real time pricing and inventory stock package on his laptop.  Nor time management or other sales productivity tools:  nor had he just come back from 2 weeks sales Bootcamp!  So how did he do it?  He actually used the common universal process that underpins good selling wherever it is in the world.  In particular we have broken down their sales method into several key lessons and techniques: 

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